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Four Success Tips for Branding a Small Business

By February 16, 2018 No Comments

What does your brand say about your company? What do you want your brand to say about your business? Are the answers to these questions the same? If not, here are some are some success tips to help brand your business. Even if you believe you have your brand all together it could not hurt to learn a little more.

Define Your Brand

Figure out exactly what you are trying to say with your brand. Ask yourself what exactly am is the business trying to sell or get people to do? From that ask what’s our mission statement? Core values? Do they match? Does the logo represent the brand well? It is very important to lay the building blocks for your brand. Know exactly what message you want your business to project

Build an Image

What do you want to look like in the public eye? Many people believe brand an image are in the same but an image is a part of a brand. Your company’s image is the first line of defense when it comes to your customer. Meaning create a logo, make sure it connects and follows the framework created when defining your brand. Pick out company colors and make sure they translate a mood or feeling associated with the company. Create blogs and articles that allow your customers to feel connected with the business.

Be consistent

One the of the key aspects to branding is consistency. Inconsistency can change the message of a brand because it comes off as untrustworthy or unsureness in the company. However, if you are always pushing your brand it becomes know and remembered. It is critical to be consistent when forming a brand because it is new to the public and not known yet.

 

Hire a Consultant

A lot of times we as people do not want to ask for help and that is okay sometimes, but when it comes to branding this is something that can make or break your company. Why take the risk? Your brand is more than just your logo, but an expression of your values, uniqueness and all in all what makes your product different from the rest. Branding done right can speak directly to your ideal consumer and lock your brand in their mind. If branding is not your strength, it’s too much of a risk not to ask for help.

 

DENOR Brands and Public Relations specializes in brand strategy and brand building. If you have any questions feel free to email us. Happy Branding