Since 2015, we have partnered with the Country Goddess Skincare line to increase its brand awareness and deepen its relationship with its intended audience. As a natural skincare line with a social enterprise element, the brand is solidly focused on nurturing and supporting women. The brand’s products are made from recipes passed down from generation to generation by Indian mothers to their daughters, while significant portions of the proceeds go towards programs that empower women in both America (specifically Nashville) and India.
We worked with the independent brand to produce a series of intimate Goddess Circles in Nashville that have nurtured nearly 1,000 women. The Goddess Circles, designed to encourage women to embrace their natural beauty and make genuine connections with other women, experienced a significant surge in attendance over a nine-month period, growing by about 400 percent.
In addition, we also managed influencer and media relations on behalf of the brand. We secured the March 2016 cover of the local magazine Stay on the Go for the brand’s founder. We also partnered with several beauty and lifestyle bloggers and influencers, including Hopefully Halie, The Beauty Sensei, Olivia Shea Style, Lex What Wear, and Naturally Stellar, among others to create original content that highlighted the brand’s products and the company’s core mission to support women. Radar Online and OK! Magazine also featured the products as part of their Mother’s Day Gift Guide.
As a result of our efforts, the brand added two retail stores as distributors of the line, and overall sales increased by approximately 10 percent.
We are currently working to rebrand and re-launch the product this fall.