The Task: To connect and engage with followership across multiple social networks including, Facebook, Twitter and LinkedIn.
The Result: We have increased the organization’s Facebook followership. In addition, we have launched a blog that has been well received by employees. Our Twitter followership has increased by 12 percent. Engagement on Twitter has also improved, showing the most activity during live events. The amount of organic, or nonpaid, impressions on LinkedIn is steadily climbing.