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BET Music Matters Tour stop in Baton Rouge March 19

By March 19, 2011 No Comments

The BET Music Matters Tour is making a stop in Baton Rouge. The tour will feature Marsha Ambrosius and Melanie Fiona and will be held at 8 p.m. on Saturday, March 19 at The Varsity Theatre.

BATON ROUGE—The BET Music Matters Tour featuring Marsha Ambrosius and Melanie
Fiona is making a stop in Baton Rouge during its trek across the country. BET’s
Music Matters Tour provides an intense exposure and access opportunity for the
next generation of Superstars to fans. The tour stop in Baton Rouge will be
showcased on Saturday, March 19 at The Varsity Theatre.

Marsha Ambrosius, a native of Liverpool, England, is perhaps best-known as the
singing half of the duo Floetry. Their 2000 debut Floetic produced signature
singles like “Say Yes” and “Getting Late” as well as four Grammy nods. Ambrosius
began establishing herself as a songwriter and producer, creating “Butterflies”
for the late Michael Jackson and other hits for artists such as Alicia Keys,
Justin Timberlake, Jamie Foxx and Nas following the release of the group’s 2005
album, Flo’Ology. The songstress has been nominated for a total of six Grammys
and has been honored by BMI as their Songwriter of the Year. Ambrosius is
building upon her past successes with her J Records debut disc LATE NIGHTS &
EARLY MORNINGS, which features the smash hit, “I Hope She Cheats on You (With a
Basketball Player).”

Melanie Fiona, originally from Toronto, Ontario, Canada, is a Kanye West
protégé. Born Melanie Hall, the singer developed a passion for music at an early
age and was influenced by groups and artists such as the Ronettes and Whitney
Houston. Though she has been active in the music industry since 2002, her first
recorded release came with Reggae Gold 2008, in the form of the track “Somebody
Come Get Me.” The track was instantly acclaimed as a highlight, as well as a fan
favorite on the album, and it helped her get signed to Universal Motown. Fiona
released her debut single, “Give It to Me Right,” which samples “Time of the
Season” by the Zombies. The single reached the Top 20 on the Canadian Hot 100,
in addition to charting on the Billboard Hot R&B/Hip-Hop songs chart. Her debut
album, The Bridge, was released in the fall of 2009, and was a Top 25 album on
the Canadian Album Chart. The album’s lead single also charted in the U.K. and
Italy. Fiona was the opening act on Kanye West’s European tour in 2008—at a time
when she hadn’t even released an album. Fans know her as the singer of the hit,
“It Kills Me.”

Building upon the success of the campaign, and the success of the first Music
Matters Tour that sold out in major cities such as New York and Los Angeles, BET
Live will bring the second installment of the Music Matters Tour, this time,
more R&B focused, to 22 cities across the nation, including Baton Rouge. The
2011 Music Matters Tour will be sponsored by Flav – the newest in flavored water
beverages with national retail distribution as well as nationwide penetration
throughout middle and high schools.

The March 19 event is promoted and produced locally by acclaimed event brand
SOUL REFINED. SOUL REFINED is an event brand that aims to bring upscale
entertainment opportunities to urban professionals in the Baton Rouge
metropolitan area and beyond.

Tickets to the event are $32.50 for general admission and $50 for VIP and can be
purchased online at; in person at The Chimes Restaurant
on Highland Road or Music Treasure Chest on Acadian Thruway; or by phone at
1-800-549-TIXX (8499). VIP tables and reserved seats can be purchased by texting

Saturday, March 19
The Varsity Theatre
3353 Highland Road in Baton Rouge
8 p.m.
Tickets: $32.50 (general admission); $50 VIP
In Person: The Chimes Restaurant on Highland Road or Music Treasure Chest on
Acadian Thruway
Phone: 1 -800-549-TIXX (8499)
VIP tables and reserved seats can be purchased by texting 225.993-4822

For more media inquiries, or for more information, contact Ashley Northington at






DENOR Brands + Public Relations is a public relations, marketing and brand strategy firm in Tennessee, Louisiana and beyond. The agency specializes in developing communication strategies that influence public policy, programs, and partnerships in the education, nonprofit, and small business sectors.

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