DENOR’s work included writing the content the Museum’s annual report, writing the content for the Museum’s case statement, providing artistic direction for the annual report and case statement, maintaining the social media marketing efforts, conceptualizing and developing a custom web site for the giving campaign, and developing the content and providing artistic direction for the Museum’s business cards, stationary, programs brochure, and donations brochure.
We also collaborated with MEPR Agency to develop and execute a series of videos for Giving Tuesday. These videos provided an additional platform for the Museum to share its story. It also provided multiple opportunities, in one day, to engage diverse audiences and ask them to give. The Giving Tuesday activities led up to our team’s brainchild, The Build Our Legacy campaign which served as the end-of-year donation campaign for the Museum.
As a direct result of our efforts, we were able to accomplish the following:
- Increase the number of donors on Giving Tuesday
- Increase the number of people engaged on Giving Tuesday
- Increase the amount of End of Year Contributions
- Ensure the brand storytelling continued and reached diverse audiences while the Museum searched for a communications director