College Kid Dreams, a new event promotion company in Louisiana, contacted us to generate buzz around the brand’s first concert. The music event headlined the indie sensation Kreayshawn. The task was simple: secure media placements and generate publicity for the concert.
Results: Nearly 500 tickets were purchased for the concert, which showcased to talents of the California native. Six media placements were secured in advance of the event, including Scene Magazine, OnWax Magazine and Hot107.9, a radio station in Lafayette, La.
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