The Outcome: The 2015 Light Up the Night for a Brighter Future gala was the highest-grossing gala in the Louisiana Center for Health Equity’s history. It is the only gala which caused the center to generate net income. In addition, the center announced its official first fundraising campaign.
We planned the event from beginning to end, including selecting the venue, caterer, designer and band. We leveraged our existing relationships to help secure sponsors for certain services. We also implemented a new pricing strategy which caused the center to generate more income than ever before.
We also handled all communications for the event, including writing all speeches for official representatives, implementing a solid social media strategy, e-mail marketing campaigns, and ensuring media mentions in media outlets statewide.
View photos from the event here.